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1250-1500字的Long Essay終於出來了,不過我還沒決定要寫哪一題。
Tuesday 11 August 2009
Answer ONE of the following questions:
1. A strong brand is seen by many marketing professionals as essential in consumer marketing. Why is this so? Illustrate your answer with examples.
2. To what extent does national culture affect management styles? Compare two cultures in your answer and make reference to relevant literature on the subject.
3. Many companies have taken the strategic decision to grow their businesses by seeking markets for their products and services in other countries of the world. What are some of the problems that companies might face in such growth? Suggest ways in which these problems can be minimised.
4. "Where profit is the main aim, a business can never be truly ethical." Examine the conflict of interest between profits and ethics and consider ways in which it may be resolved.
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